AllAdvantage.com Makes Getting Paid
To Surf the Web A Reality

An Advertising Revolution In The Making as Consumers Get Paid
To Watch Ads -- Fastest-Growing Internet Company In History is Managing Its Growth For The Long Haul

Hayward, Calif.—June 25, 1999—AllAdvantage.com today announced its initial cash payment rates for Internet users who use the company's communications device, the Viewbar™, bringing into reality the consumer's dream of getting paid to watch ads. Right out of the box, the 80-days old company will cover the first ten hours each member spends online with the Viewbar™ - and up to ten hours for each of the referrals that members have brought into the fastest-growing community in Cyberspace. By using the Viewbar™, Internet users will be able to receive customized messages tailored to their individual profiles. The launch of the "Get Paid To Watch" program underlines the extraordinary reception that the company has experienced since its founding in March of this year.

"This is a great day for consumers," said Jim Jorgensen, CEO of AllAdvantage.com. "At last, the marketplace is recognizing the value of their time and attention. By sharing the advertising revenues generated by our members' economic clout and lively interests, AllAdvantage.com is creating a community of interest that benefits all the stakeholders in AllAdvantage.com, including members and advertisers and the dedicated people who have put this challenging program together over the past 10 weeks."

AllAdvantage.com's goal is to provide cash payments and referral bonuses for up to 40 hours of surfing time using the Viewbar™. "We expect to move towards 40 as our sponsorship base builds. Based on the enthusiasm we found in the New York advertising community at our launch party there last week, that shouldn't take long," said Johannes Pohle, Head of Community Relations at AllAdvantage.com.

The company pointed out that it was planning for the long haul. Mass release of the Viewbar™ will be started next week on a first-come, first-serve basis. Other member benefits will be announced shortly. AllAdvantage.com is also investing $10 million in developing its data-collecting and processing capabilities. The decision announced today is part of this long-term strategy. "We are a force to be reckoned with," said Jorgensen. "We are managing this business for the long haul: there is so much value here for our members, for our advertisers, and for our investors."